Addison ÉlectroniqueTransactional - Web
Addison Électronique has given Swoo the mandate to enhance its online presence
Major overhaul of technological needs and E-commerce
Several desired objectives have been achieved with this accomplishment: Increase and accelerate conversion, increase customer loyalty.
The importance of design and e-commerce ergonomics
Attention to detail has been brought to both the positioning of the products and the overall user experience (UX Design).
- Optimized indexing and publishing of more than 50,000 products
- Build a bridge between the in-store inventory system and the new e-commerce platform
- Implementation of an intuitive cloud search tool
- Implementation of a CDN
Programming of custom modules
- Programming of a custom product management module
- Products and categories association module
- Internal advertising management module (Slider, Ads, Banner)
- Inventory management
- Promotion management
An adaptive and responsive transactional site
A meticulously integrated design based on the multiple possible user experiences.
A major E-commerce mandate
This major mandate for Addison Électronique’s B2C transactional website was an honor for Swoo and was an excellent challenge in terms of strategic consultation and the implementation of optimal solutions.